Case Studies

3.3× more B2B enquiries from the same ad budget

For a B2B industrial solutions provider, form submissions grew from 6 to 20 in one quarter, and cost per submission fell by 70%.

3,3x

form submissions

−70%

cost per submission

+0%

change in ad spend

3,3x

form submissions

−70%

cost per submission

+0%

change in ad spend

IN SHORT

In Q4 2025, Google Ads campaigns for a B2B industrial solutions provider generated 20 form submissions, compared with 6 in Q3. Cost per submission dropped from SGD 272.80 to SGD 81.34, while ad spend stayed virtually unchanged.

THE CHALLENGE

Generating more enquiries within the existing budget.

In industrial markets, sales cycles are long and every enquiry counts: it is often the first step towards a sales conversation. The key question for the campaigns was how many enquiries the existing ad budget could generate.

WHAT WE DID

Giving each product group its own campaign focus.

We structured the campaigns around individual product groups and equipment types. In Q4, Search campaigns ran alongside Display campaigns, so we could track how buyers responded to each part of the offering.

THE RESULTS

Form submissions increased by 233%, and the cost per submission fell from SGD 272.80 to SGD 81.34.

What it means for the client: 14 additional inquiries in one quarter, with virtually no change in spend.

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