Case Study: 3.7× more online purchases while ad spend fell by 28%
For an online store selling personalised products, recorded purchases grew from 19 to 70 quarter on quarter. 3,7x recorded purchases +268% purchase conversions −28% total ad spen
3.3× more B2B enquiries from the same ad budget
For a B2B industrial solutions provider, form submissions grew from 6 to 20 in one quarter, and cost per submission fell by 70%. 3,3x form submissions −70% cost per submission +0
Case Study: 2.5× more enquiries for a specialist services provider
Form submissions up 152% quarter on quarter. Cost per submission down 57%. Ad spend up just 8%. +152% form submissions −57% cost per submission +8% ad spend +152% form submission
A complete guide to today’s Claude models (Autumn 2026 Edition)
Preberi v slovenščini Pročitaj na hrvatskom Claude is a family of generative AI models developed by Anthropic, designed for content creation and analysis, software development,
How AI Is Reshaping the B2B Buying Journey
Preberi v slovenščini Pročitaj na hrvatskom There was a time – not long ago – when the B2B buying journey followed a reasonably predictable script. A decision-maker would op
AI Generated or AI Modified? Understanding the EU’s New Transparency Rules
Preberi v slovenščini Pročitaj na hrvatskom From 2 August 2026, new transparency requirements under the EU AI Act apply to certain AI-generated and AI-manipulated content in the
A Complete Guide to Today’s Perplexity AI Models (2026 Edition)
If you’ve opened Perplexity recently and found yourself staring at a model selector populated with names from OpenAI, Anthropic, Google, Moonshot AI, xAI, Z.ai, and NVIDIA al
A complete guide to today’s ChatGPT models (2026 Edition)
Preberi v slovenščini Pročitaj na hrvatskom OpenAI’s model lineup has evolved a long way from the days of a single, one-size-fits-all chatbot. Today, ChatGPT runs on a fam
5 Google Ads Settings Every Small-Budget B2B Business Must Fix in 2026
Preberi v slovenščini Pročitaj na hrvatskom If you’ve ever launched a Google Ads campaign with a lower budget, watched it disappear within days, and had very little to sho