Case Study: 3.7× more online purchases while ad spend fell by 28%
3,7x
recorded purchases
+268%
purchase conversions
−28%
total ad spend
3,7x
recorded purchases
+268%
purchase conversions
−28%
total ad spend
THE CHALLENGE
Measuring completed purchases consistently across both quarters.
For an online store, completed purchases are the clearest sign that advertising works. To get an honest picture, we compared one conversion action, completed purchases, in both quarters and tracked it separately from checkout starts and enquiries.
WHAT WE DID
Combining search visibility with seasonal promotions.
The account combined Search, brand and promotional Demand Gen campaigns. Promotions included seasonal offers and discounts, which are important context for the Q2 results.
Q2 recorded 51 additional purchases, a 268% increase in the selected purchase conversion action.
What it means for the client: Strong growth in online sales from Google Ads during a quarter in which total ad spend went down.
Looking for more inquiries for your services? Let’s talk about your growth.
No commitment · No credit card ·